There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your … Readmore
Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts?
It might have been sufficient to start a niche blog to build authority ten years ago. … Readmore